When it comes to social media presence, Facebook is always the first platform to come up in your mind. Interestingly enough, it’s also the first social media platform to come up when talking about the decline of organic reach on social media
What about social media presence on platforms like Twitter and LinkedIn? Today we’re going to look at why and what you can do to change it.
For any small or big businesses, it’s not always cheap to pay for marketing strategy on social media, but for others, it’s about balancing the paid reach with organic reach also.
Here are some ways to find that balance and maximize your potential on social media:-
- Focus your efforts on the right places
Most businesses or companies will assume that they need to have a social media footprint or presence on everything from Facebook to Pinterest, but that’s not important
Your audience may not have a specific presence on every social media platform, so why waste energy on that part? Choosing which network to focus on is where your audience presence is high.
Tips to decide which platform is worthy of your time:-
- Simply ask to your audience that which social media platforms they are using for business and personal uses.
- Look at your share counts where you get the exact figure and which platform to focus on.
- Also, take a look at your competitors. Where are others competitors in your industry posting? If you don’t see their presence anywhere on the social media platform, so you should n’t be there either.
- Optimize your social media profiles:-
For Social Media Profiles, When we create content for those engines, we optimize it with all kinds of on-page SEO tactics.
Every part of your social media profile can be optimized for better visibility and optimization.
Many of the tactics you should love to know:-
- Use the username that is easy to remember
- Use photo/brand logo that is known
- Use a specific keyword for your social media profile.
- Post evergreen content:-
“Create an evergreen content” is one of those things that’s best for your social media presence A normal post on social media, especially on giants like Twitter or Facebook, can have a widely varied lifespan on social media.
These posts also need to be engaging. You may work in an annoying industry, but you can make a way to make your posts stand out of the crowd.
So Don’t publish content with an expiration date. Try solving common and persistent problems in your industry. Even better, try to post something educational and funny. Humor, shock, or awe are great emotions to target with evergreen content.
People will always share positive posts more than negative ones. Don’t publish content with an expiration date.
- Work smarter, not harder to mark your presence:-
According to Facebook, they have said that the average user is making over 1,500 stories per day, but in the news feed only displays about best 300–that are most relevant to the user.
With this knowledge in hand, we now know that posting more isn’t the answer.
- Use targeting to maximize organic potential:-
This tactic will vary from platform to platform, but tweaking the settings of your posts to target specific members of your audience can give you a boost in organic potential. For Facebook, you can use organic post targeting to tweak who will see it.
There are eight options on Facebook you can use:-
- Education level
- Post end date
The same type of options is available on Twitter. For example, with their use hashtags, which allow you to categorize your posts. Take any opportunity you can to target your audience better, so the right people see your posts.
- Post during slow hours:-
Another misconception is that you should post when everyone is online, but that’s just going to throw your content into the hurricane of jobs that people are seeing. If you wait until non-peak hours to post, you’re less likely to get drowned in all the noise.
Looking at research data, these are generally the best times you should be posting:
- Facebook – (Thursdays/Fridays) between 1 pm and 3 pm
- Twitter – (weekdays) between 12 pm and 6 pm
- LinkedIn – (Tuesday – Thursday) between 7am/8am and 5pm/6pm
Of course, you should look into data for your audience, if you can.
- Post the right types of content:-
According to Socialbakers revealed that certain types of content could give you a massive boost in organic reach.
The results of their study showed that videos had the highest organic reach on Facebook by a margin of almost 3%, which is huge given that the average organic range has dropped to 1% or less.
Of course, you shouldn’t assume that videos will work for you as well, but it does tell you that you probably want to experiment with it.
Not only should you vary up the mix of images, status updates, links, and videos that you post, but also use tools like Facebook Insights to track your posts and see which types are performing best.
- Promote your profiles everywhere:-
Every place that your business has a presence should also showcase your social media platforms. On your website, your storefront, your business cards, the signature on your emails, anywhere you can think of .
You should also consider adding follow buttons on your website, so users to instantly follow or “like” your page, without having to leave your company’s blog or website.
Don’t forget; you can also cross-promote your social media profiles. Turn your Facebook likes into Twitter followers and vice-versa. You want your presence to be known everywhere which will ultimately grow your organic reach immensely.
- Post the right balance of promotional/useful content:-
This one is tough because you immediately want to promote your product or service on social media. But you can’t always think about yourself when it comes to these things.
Users expect to find content that’s useful to them, as well.
Sharing valuable content (how-to guides, articles, new posts, etc.) grows a user’s trust in your brand. They come to know you as an authority in the industry and will, therefore, trust you when you recommend a product or service.
The rule to master here is the 80/20 balance. Eighty percent of your content should be useful and helpful, while 20% can promote your brand or its products. That eighty percent will bring new followers and build trust, they’ll then see the twenty percent and buy into what you’re selling.
Don’t forget that this variety should also include a mixture of videos, images, and other engaging content types.
- Interact with and engage your followers:-
Organic social media reach is never more comfortable than when people come directly to your page.
If you properly engage with people and reply to their comments, you’re going to build an excellent reputation that will spread. People will look for your posts because they’ll be genuinely interested in what you’re doing.
Forging that kind of bond is essential for all aspects of your business, but it can create a viral effect for your organic reach. Word-of-mouth will spread across new members of your audience, and they will in turn come and see what your company has to offer.
The secret to organic social media reach is the same as the secret to ranking well on search engines. It’s all about optimization, user experience, and high-quality content. If you start thinking about your social media efforts in the same way you think about your SEO work, you’ll see the pieces fall into place.
How do you maximize your reach on platforms like Facebook and Twitter? Let us know in the comments below!