Every team has different qualities and behaviour to build a social media dream team, but there are always a few key creative explorer you need to be successful. This is as true whether you want to win a trophy or a customer.
For e.g., When Hoot suite’s social media team first started out, we had one person playing the role of social media manager, content creator, and community manager. As our community we grew and we need to manage the roles and responsibilities broke out and a team was born. Growth relies on a fine balance between need, resources, and scalability.
There are eight qualities of a social media team:-
- Sense of humor
The 5 mix n’ matches roles of every social media dream team:-
- Social media management:-
- All roles and responsibilities related to social media roll up into this one person.
- Social media managers are responsible for developing and marketing strategies for social media dream team.
- Whoever is the leader of social media management must lookout all communications and control governance.
- In a team setting, this person controls who has access to publishing, listening, and passwords.
- Looking ahead of social media manager’s job description, this person must follow industry trends and create new strategies for meeting the business’s ever-changing needs.
- Analytics and strategy:-
- For creating new strategies and following trends relies entirely on statistics.
- The social media dream team monitors for increases in traffic, impressions, reach, share of voice, click-through rates on links, engagement (such as likes, comments, and shares), and new customer signups.
- Understanding what metrics and analytics helps us in building team.
- Metrics show you how healthy your social media channels are.
- You can see how people respond to certain unique campaigns and see what’s working for your audience.
- Social media changes so quickly that you must constantly change your strategy from time to time.
- Whoever’s in charge of your analytics must monitor for positive and negative trends in your statistics, launch tests, and adjust strategies accordingly.
- Test things like hashtags, types of content and media, message phrasing, and time of day for publishing.
- Content creation:-
- Content is the king of social media.
- It’s what encourages engagement, all while driving traffic back to your site.
- You need a content creator to write creative blog posts and social media messages.
- This person often has access to publishing tools like Hootsuite and is responsible for scheduling and sharing content.
- In a team work culture, collaboration for content creation is important.
- If analytics show that particular campaigns or types of media outperform others, for example, it’s up to the content creator to make those changes.
- Community management:-
- Community management is divided into two fold: listening and connecting through conversations and nurturing relationships.
- Listening to what’s happening on social around your brand gives you the opportunity to jump into conversations.
- Making those connections promotes brand loyalty and gives your business a human voice.
- Building relationships often turns people into brand advocates and super fans. Advocates, fans, and ambassadors alike give your company legitimacy.
- They love to advertise your brand and want to show it.
- Having others to share your message enhances trust and opens your brand up to new audiences.
- Campaigns and promotion:-
- Testing and measuring content is the best way to find out what works best for your audience.
- Let’s say you’ve nailed down your tone, audience and you understand what to share.
- Testing will show you what works with various target markets.
- Put paid advertising behind your top performing content.
- One person could run an entire paid social program or it could be broken out into another role depending on need and resources.
- Start by sharing organic social, test its performance, measure, and then amplify with paid ads or campaigns.
- Once you find your audience’s sweet spot, stick to it.
An ideal world of your social media dream team would consist of the following:-
- Content Creator.
- Visual Content Creator.
- Creative Genius.
- Community Manager and Engager.
- Social Media Social Listener.
- Data Analyst.
- Internet Researcher.
- Social Media Strategist.
Reasons Why You Need a Social Media Dream Team:-
- Someone has to create the content. Without fresh content, your social media efforts may as well be in a bag on the shelf.
- Someone needs to watch the numbers.
- Tracking and analysing metrics is a huge part of social media success.
- Someone needs to make sure everything is getting done and is running smoothly.
- Someone needs to make sure social media usage makes business sense.
- Someone has to reply to comments and leverage social networking to connect with people and share the content effectively.
- Someone should have subject matter experience and other best practice experience to draw on to make the most of social media efforts.
Here are the following things you need in a dream social media team.