While you try to do brand awareness for a fashion label, remember that there is none. Creating a favourable image is the key for a fashion label to win a larger market share in a competitive environment. Here are a few strategies that can facilitate any brand marketer or fashion entrepreneur in creating enhanced awareness about their fashion label and provide a better foundation for developing a more effective marketing programme.
It is not difficult to create a successful marketing programme. One simply needs to satisfy the target consumers’ needs and wants. However, the tricky part is identifying these needs and wants. A designer must keep a specific target customer in mind before developing a new collection under his/her label. Once the target consumer segment is well defined, it is imperative to ascertain their lifestyle, budget, and things that are most important to them. The success of any fashion label depends on its precise understanding of its target market’s aspirations, desires, and ability to spend.
Building brand awareness and public relations go hand in hand. Brand building mixed with good PR can result in both higher sales and higher customer loyalty for a fashion label or any brand. Professionals engaged in both PR and branding can use various methods to attract media interest in a fashion label in order to imbibe positive expectations in the mind of the public. So whenever designers are introducing a new collection or plan to make any announcements, working with a PR firm that clearly understands their vision is going to be a key part of building the label.
Ways to develop brand awareness:-
- Know Your Customer
- Brand Story
- Social Media
Things to keep in mind while doing brand awareness of online fashion label:-
- Content is the new social currency
- Pay attention to the product’s packaging.
- Use product descriptions to give a character to your product.
- Avoid selling on your homepage.
- Tell a story with your ‘about’ page.
- Always be new.
- Know your customers.
- Sell a Look.
- Make it easy for them to buy right fitting & size.
- Personalized Email Marketing.
- Use Pop-up sign-up form.
- Be Open with your customers.
4 Essentials to Building Your Brand on Social Media:-
- Provide valuable and shareable content.
- Choose networks that support your brand image.
- Leverage influencers.
- Use social campaigns to promote content.
Fashion Brands Using Social Media Effectively:-
- AMERICAN APPAREL
- FRENCH CONNECTION
- H & M