How to Create a Pinterest Showcase for Your Business

Why to Build a Pinterest Showcase?

• Think of the Showcase feature as a unique cover photo for your business’s Pinterest profile.
• If you pin image or video content to your business’s Pinterest profile or if pin image or video content about your business on Pinterest, you’ll want to build a Pinterest showcase.
• Your showcase allows you to feature your top content.
• Showcase the latest trends in your industry and how your products coordinate.
• Inspire your ideal customers.
• Select Pinterest business accounts with shoppable pins can create a call to action.

To create Pinterest showcase here are the following steps:-

• See if You Have the New Pinterest Showcase.
• Build Your Showcase.
• Edit your feature boards.

Ways to improve Pinterest marketing:-

• Build Customer Personas.
• Serve matching Content.
• A way to strengthen your brand presence is to vary the types of boards you create.
• Run a Contest.
• Share Your Story.
• Design quality pins.
• Use humour.
• Share user generated images.
• Showcase product.

Unique Ways to Showcase Your Content on Pinterest:-

• Make an announcement.
• Use Photos, Videos, and Quotes to Tell a Story.
• Use visual direct marketing ideas.
• Make the most visual impact.

The rules of Using Pinterest for Business:-

1. Planning for pinning success:-

• Take time to set up your account properly.
• Use Pinterest business centre.
• Prepare your blog for pinning.
• Integrate with other social media platforms.
• Link Facebook and twitter.
• Research what your ideal client is pinning.

2. Check the Source Before You Pin:-

• Be copyright savy.
• Check the source of the pin.
• Add a watermark.

3. Pin Strategically:-

• Pin across a range of boards.
• Follow
• Add a little richness to your pin.
• Add web link to your descriptions.
• Space your pins.
• Time your pins.

4. Be Social :-

• Comment and like.
• Use name and tag.
• Track pin from your website.

5. Produce Visual Content :-

• Choose great images for your blog.
• Pin different types of images.
• Pin slide share presentations.
• Pin videos.
• Use image creation tools.
• Experiment with size.

6. Promote Creatively:-

• Use a “Call-to-Action” in your Pins.
• Use Pinterest to promote a competition.
• Think outside the square.

7. Don’t neglect SEO and traffic:-

• Set your pins up to be noticed.
• Think in terms of incoming and outgoing traffic.
• Understand Search.
• Pin original images and content from your website.

Pinterest introduces types of rotating showcase for businesses:-

• GIF
• Boards
• Pins
• Shop

Tips for Pinterest as a marketing tool:-

• Pinterest buttons.
• Create a Pinterest account for business.
• Optimise your boards.
• Aim to inspire.
• Promoted pins.
• Hold contests.

Hence Pinterest is a very important social media platform for business and marketing.