Why to Build a Pinterest Showcase?
- Think of the Showcase feature as a unique cover photo for your business’s Pinterest profile.
- If you pin image or video content to your business’s Pinterest profile or if pin image or video content about your business on Pinterest, you’ll want to build a Pinterest showcase.
- Your showcase allows you to feature your top content.
- Showcase the latest trends in your industry and how your products coordinate.
- Inspire your ideal customers.
- Select Pinterest business accounts with shoppable pins can create a call to action.
To create Pinterest showcase here are the following steps:-
- See if You Have the New Pinterest Showcase.
- Build Your Showcase.
- Edit your feature boards.
Ways to improve Pinterest marketing:-
- Build Customer Personas.
- Serve matching Content.
- A way to strengthen your brand presence is to vary the types of boards you create.
- Run a Contest.
- Share Your Story.
- Design quality pins.
- Use humour.
- Share user generated images.
- Showcase product.
Unique Ways to Showcase Your Content on Pinterest:-
- Make an announcement.
- Use Photos, Videos, and Quotes to Tell a Story.
- Use visual direct marketing ideas.
- Make the most visual impact.
The rules of Using Pinterest for Business:-
- Planning for pinning success:-
- Take time to set up your account properly.
- Use Pinterest business centre.
- Prepare your blog for pinning.
- Integrate with other social media platforms.
- Link Facebook and twitter.
- Research what your ideal client is pinning.
- Check the Source Before You Pin:-
- Be copyright savy.
- Check the source of the pin.
- Add a watermark.
- Pin Strategically:-
- Pin across a range of boards.
- Follow
- Add a little richness to your pin.
- Add web link to your descriptions.
- Space your pins.
- Time your pins.
- Be Social :-
- Comment and like.
- Use name and tag.
- Track pin from your website.
- Produce Visual Content :-
- Choose great images for your blog.
- Pin different types of images.
- Pin slide share presentations.
- Pin videos.
- Use image creation tools.
- Experiment with size.
- Promote Creatively:-
- Use a “Call-to-Action” in your Pins.
- Use Pinterest to promote a competition.
- Think outside the square.
- Don’t neglect SEO and traffic:-
- Set your pins up to be noticed.
- Think in terms of incoming and outgoing traffic.
- Understand Search.
- Pin original images and content from your website.
Pinterest introduces types of rotating showcase for businesses:-
- GIF
- Boards
- Pins
- Shop
Tips for Pinterest as a marketing tool:-
- Pinterest buttons.
- Create a Pinterest account for business.
- Optimise your boards.
- Aim to inspire.
- Promoted pins.
- Hold contests.
Hence Pinterest is a very important social media platform for business and marketing.