Ogilvy & Mather is a New York City-based advertising, marketing and public relations agency. In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. He built the company starting with no clients and a staff of two into one of the eight largest advertising networks in the world. Today it has more than 450 offices in 169 cities.
Our history is the evolution of one man’s thoughts, talents, and work ethic translated into a company culture, a defining business strategy, a destiny.
David Ogilvy’s copywriting was one of the most famous campaigns, including perhaps the best-known headline ever written for an automobile ad: “At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock.”
Corporate culture of Ogilvy and Mather:-
- What we believe and how we behave:-
- Some of our people spend their entire working lives in Ogilvy & Mather.
- We try to make it a stimulating and happy experience.
- We put this first, believing that superior service to our clients depends on the high morale of our men and women.
- We treat our people as human beings.
- We help them when they are in trouble — with their jobs, with illnesses, with emotional problems, with drugs or alcohol.
- Gentle manners and hard work:-
- We are opposed to management by intimidation.
- We abhor ruthlessness.
- We like people with gentle manners.
- We see no conflict between adherence to high professional standards in our work and human kindness in our dealings with each other.
- We don’t like rigid pecking orders.
- We give our executives an extraordinary degree of independence, in the belief that freedom stimulates initiative.
- What we admire in people:-
- We admire people who speak their minds.
- We admire people who work hard, who are objective and thorough. Lazy and superficial men and women do not produce superior work.
- Earning the respect of clients:-
- We exist to build the business of our clients.
- What most clients want most from us are great campaigns, with the spark to ignite sales and the staying power to build enduring brands.
- We put the creative function at the top of our priorities.
- creative culture:
- “Ogilvy & Mather — one company indivisible.”
- . “We sell — or else.”
- “You cannot bore people into buying your product; you can only interest them in buying it.”
- “Raise your sights! Blaze new trails!! Compete with the immortals!!!”
- “We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursues truffles.”
- “Never run an advertisement you would not want your own family to see.”
- “Unless your campaign contains a Big Idea, it will pass like a ship in the night.”
- . “Only first class business and that in a first class way.”
- One of Ogilvy & Mather’s first accounts was Guinness, which tasked the agency with introducing the beer to an American audience.
- In 1950, “The Guinness Guide to Oysters” appeared as a magazine advertisement that outlined nine kinds of oysters and their characteristics.
- In the 1950s, Ogilvy was hired to increase business in Puerto Rico.
- Major clients are IBM, Incredible India, Dove and Aspen.