When most people think about using Instagram, they think about it for personal reasons. The idea of sharing what you ate for dinner or another selfie probably isn’t what you think of when it comes to social media marketing for your business. Fortunately though, Instagram really is about a lot more than just meals and duck faces. Instagram is a very powerful tool for businesses. And to help you out, I wanted to give you some of my top tips for using Instagram for business.
Instagram doesn’t currently provide the option for “Business” pages on their site. A business profile will operate and look just like a personal profile. So it’s important to set up your profile to maximize your marketing potential.
Use a Consistent Profile Photo
I honestly believe that all of your social media pages and profiles for your brand should use the same profile photo. Doing this makes it so much easier for people to find you on new sites. Instagram is no exception. Whether you use a logo or a photo on your social media pages, use the same photo on your Instagram account.
Use a Recognizable Name
You can make your “name” whatever you would like. But if you’re using Instagram for business purposes, make your name and username are something recognizable. For example, my name on Instagram is Jenn Herman – just as I’m known on all my pages and sites (I could have used Jenn’s Trends as my name just as easily). And my username is jennherman31 – the same as my Twitter handle. It’s consistent and anyone who follows me elsewhere can easily find me on Instagram. If I had used @socialmediatrends instead of @jennherman31, people would be less likely to find me easily or recognize the profile when they came across it.
Create a Good Bio Description
You have 150 characters for your Instagram description. This is plenty of space to say something good! I recommend keeping your description similar to what you say on other platforms (for consistency and recognition) but feel free to vary it a little bit. Tell people what you do, who you are, what you enjoy, or where you’re located. Keep it fun and in line with your professional branding.
Use the URL in the Bio for Maximum Effect
Unfortunately, Instagram only allows one place to put a clickable link – and that’s in your bio. So use it for maximum effect! Determine where you want Instagram users to go on your site. If you generally want to send people to your blog, make your url your blog link. If you want people to go to your products page, have your url link to that page on your site. If you are hosting a contest or promotion and want people to go to that opt-in or landing page, put this link in your bio. Just make sure you change the link to something else after the promotion is done.
Vary Your Image Content
We say it about every other platform, and Instagram is no different. Social media is not a megaphone to constantly tout how awesome YOU are. It’s a place to interact and engage with your audience. Don’t only post photos about your products. Or only share new announcements or upcoming events. Instead, include a variety of posts about every aspect of your business – and your customers. Share behind-the-scenes content, celebrations, local events, local weather, and other varieties of content. Also mix in a variety of videos with your images.
Use Hashtags Appropriately
When it comes to using Instagram for business, you really do need to use hashtags. They increase your reach and exposure exponentially. However, it’s extremely important that you use them properly! Just because Instagram allows you to include up to 30 hashtags doesn’t mean you should! Instead, include 5-7 relevant hashtags on each post. “Relevant” means anything related to your post, your business, or your industry. If your post has nothing to do with a sunrise, don’t tag #sun and #sunrise.
Be Active and Engaging
The most important thing I can stress (like I do about other sites too…) is to be active and engaging on Instagram. If you’re only checking in a couple times a week, you’re not going to see the results that other businesses do. You should be posting at least once a day and checking in regularly to answer questions or respond to all of the comments on your posts. You should also be actively engaging on other users’ posts. “Like” a lot of posts and comment on other posts. This is how you build relationships!
Give People a Reason to Follow You
Just because you’re on Instagram, doesn’t mean people will follow you. You have to give them a reason! Share exclusive photos or videos here. Provide Instagram only promotions. Host contests. Celebrate your followers. Make it unique! If you share every post from Instagram to Facebook and Twitter, why would anyone follow you on Instagram too? All they’re seeing is duplicate content. You can definitely cross promote to other sites though. If you’re sharing a series of images on Instagram, share one of the images to your other social media sites as a teaser and tell them they can see the rest of the photos on Instagram. This gives people a reason to follow you here too!
Implement a Strategy
In order to really be successful with Instagram for business marketing, you need to have a plan. You need to know why you’re using Instagram, what you want to get out of it, who your audience is, how often you’ll post, what types of content you’ll post, and what means you will use to grow your audience and reach your goals. You will also need to track your progress and your analytics to make sure you’re adhering to your strategy and determine if and when you need to make adjustments.
So there you have it. My top tips for using Instagram for business! I hope that these help you better utilize your Instagram profile to grow your business. If you are on Instagram, please come join me at @big_socialmedia.
Twitter is starting to become increasingly more influential for businesses and
prospective clients. There are a lots of Facebook apps which can assist you to however the Top 3 Facebook Apps,
which can be recommended may bring you plenty of traffic and improve your internet business with just a couple of steps link
between Facebook and Blog. The fliers and other modes are coldcalling, door knocking, flyer distribution and referring people you know
like your family, friends and relatives.
Aw, this was a really nice post. Spending some time and actual effort
to produce a good article? but what can I say? I
hesitate a whole lot and don’t manage to get anything
done.
I do not even know how I enhded up here, but I thought his post
was good. I don’t know who you are but definitely you are going to
a famous blogger if you are not already 😉 Cheers!
There is however a game title changer inside the works, applications via the cloud – cloud
based computing, where now every glitch is magnified.
In regards to this specific comment, emailing would require the upload in the file to deliver, the downloading with the file to receive.
Two from the biggest names within the computer world
nowadays are Microsoft and Google.
I like it when individuals come together
and share ideas. Great blog, stick with it!
I am regular reader, how are you everybody?
This piece of writing posted at this web site is genuinely fastidious.
Hello just wanted to give you a quick heads up aand
let youu know a few of the images aren’t loading properly.
I’m not sure why but I think its a linking issue.
I’ve tried it in two different internet browsers and both show
the same results.
Hi my friend! I wish to say that this article
is amazing, nice written and come with almost all vital infos.
I would like to see more posts likke this .
Hi my loved one! I wish to say that this article is awesome, nice written and include approximately all vital
infos. I’d like to look extra posts like this .
I’ll right away take hold of your rss feed as I can not find your email subscription link or e-newsletter service.
Do you have any? Please allow me understand so that I could subscribe.
Thanks.
It’s awesome in favor of me to have a website,
which is valuable designed for my knowledge.
thanks admin
Good day! I know this is kinda off topic but I was
wondering which blog platform are you using for this site?
I’m getting fed up of WordPress because I’ve had issues with hackers and I’m looking at options for another platform.
I would be awesome if you could point me in the direction of a good platform.
Hello my friend! I want to say that this post is amazing, nice written and
come with approximately all significant infos. I would like to see more posts like this
.
Fantastic website youu have here but I was wanting
to know if youu knew of aany user discussion forums that
cover the same topics talked about in this article? I’d really like to
be a part of community where I can get feerdback from other experienced peoplpe that share thee same interest.
If you have any recommendations, please let mee know.
Thank you!
If some one wants to be updated with most recent technologies after
that he must be pay a quick visit this site and be up to date all the time.
Hi there, constantly i used too check blog postts
here in the early hours in tthe bbreak of day, becausee i enjoy tto gain knowledge of more and
more.
Hi! I understand tһis іѕ somеwhat off-topic but І haԁ to asҝ.
Does building a well-established website ⅼike youгs rsquire a massive amоunt wⲟrk?
І am completely new to running a blog hoᴡever I do writе in mү journal еverү day.
I’d like to start a blog sо I will ƅe аble to share mmy persnal experience
ɑnd feelings online. Pleasee ⅼet mе know if yoᥙ have any кind of recommendations ⲟr
tips foг neᴡ aspiring blog owners. Thankyou!
If you want to take a good deal from this paragraph then you
have to apply these methods to your won weblog.
I cоuld not resist commenting. Perfectly ѡritten!
Hеllo, jjust ԝanted to tell you, І enjoyed
this post. It ԝas funny. Кeep on posting!
Wonderful post һowever Ӏ ᴡas wanting to know if
you couⅼd ѡrite a litte moгe on thіѕ subject? I’d Ƅe very grateful if you could elaborate а little bit further.
Appreciate it!
Hi! I just would like to give you a huge thumbs up
for your great info you’ve got here on this post.
I am coming back to your blog for more soon.
Greetings! Very helpful advice within this post!
It’s the little changes that produce the largest changes.
Thanks a lot for sharing!
There’s certainly a great deal to learn about this subject.
I love all the points you have made.
What i don’t understood is if truth be told how you’re now not really a lot more smartly-favored than you may be now.
You are very intelligent. You already know thus considerably in the
case of this matter, produced me in my opinion consider it from a lot of varied
angles. Its like men and women aren’t interested until it’s something to do with Woman gaga!
Your own stuffs nice. Always care for it up!
Hello there, I found your blog by means of Google even as looking for a comparable topic, your web site came
up, it looks good. I’ve bookmarked it in my google bookmarks.
Hello there, just turned into alert to your blog via Google, and located that it’s really informative.
I’m gonna watch out for brussels. I’ll appreciate when you continue this
in future. A lot of folks might be benefited out of your writing.
Cheers!
Pretty! This has been a really wonderful post.
Thank you for providing these details.
Hello all, here every one is sharing such experience, thus
it’s pleasant to read this webpage, and I used to go to see this
web site daily.
Thanks for any other magnificent post. Where else could anyone get that kind of info in such an ideal method of writing?
I have a presentation subsequent week, and I am on the search for such information.
Hi there, just became aware of your blog through Google, and
found that it is really informative. I am going to
watch out for brussels. I’ll be grateful if you continue this in future.
Numerous people will be benefited from your writing. Cheers!
Hey There. I found your blog using msn. This is a very well written article.
I will be sure to bookmark it and return to read more of
your useful info. Thanks for the post. I will certainly
return.
It’s actually a cool and helpful piece of info. I’m glad that you shared this
helpful information with us. Please keep us informed like this.
Thank you for sharing.
Hello there! This is my 1st comment here so I just wanted to give a quick shout out and say I really enjoy
reading your posts. Can you suggest any other blogs/websites/forums that
cover the same topics? Thanks for your time!
I like the helpful info you supply in your articles. I will bookmark your weblog and test again here regularly.
I’m reasonably sure I will be told plenty of new stuff right right here!
Good luck for the next!
I am sure this post has touched all the internet visitors, its really
really nice piece of writing on building up new webpage.
Good day! Would you mind if I share your blog with my zynga group?
There’s a lot of folks that I think would really appreciate your content.
Please let me know. Cheers
Hello there, I discovered your site by means of Google even as looking for a related matter, your web site came
up, it appears great. I have bookmarked it in my google bookmarks.
Hello there, just was alert to your weblog via Google, and found that it is truly informative.
I’m gonna watch out for brussels. I will appreciate if you happen to proceed this
in future. Lots of other folks will be benefited from your writing.
Cheers!
I am sure this piece of writing has touched
all the internet people, its really really fastidious post
on building up new blog.
I think everything said was actually very reasonable.
But, consider this, suppose you were to write a awesome title?
I mean, I don’t wish to tell you how to run your website, but what
if you added a headline that grabbed folk’s attention? I mean Tips for Using
Instagram for Business – Social Media Research is a little plain. You could peek at Yahoo’s home page and see how they write news
titles to get viewers to open the links. You might
add a video or a related pic or two to get people excited about
what you’ve got to say. In my opinion, it could make your blog a little bit more
interesting.
Hello there! I know this is kind of off topic but I was wondering if you knew where I could find a captcha plugin for my
comment form? I’m using the same blog platform as yours and
I’m having problems finding one? Thanks a lot!
What’s Happening i am new to this, I stumbled upon this I’ve found It
absolutely useful and it has helped me out loads.
I’m hoping to contribute & assist different users like its aided me.
Great job.
Hi there, just became alert to your blog through Google,
and found that it’s really informative. I’m gonna watch out
for brussels. I’ll be grateful if you continue this in future.
A lot of people will be benefited from your writing.
Cheers!
I constantly emailed this webpage post page to all my associates, for the reason that if like to read it
next my links will too.
We are a gaggle of volunteers and starting a brand
new scheme in our community. Your web site provided us with
useful info to work on. You’ve performed a formidable task and our whole neighborhood will probably be grateful to you.
Somebody necessarily assist to make severely articles I’d state.
That is the very first time I frequented your website page and
to this point? I amazed with the analysis you made to create this particular publish extraordinary.
Wonderful job!
Thhis is very interesting, You are a very skilled blogger.
I’ve joined your feed and look fprward too seeking more of
your excellent post. Also, I’ve shared your site in my social networks!
It’s actually very complicated in this busy life to listen news on TV, thus I only use internet for that reason, and geet the latest information.
It’s genuinely very complicated in this active life to listen news on Television, therefore I
only use web for that reason, and obtain the most recent
information.
Heya i’m for the first time here. I found this board and I find It really useful & it helped me out a
lot. I hope to give something back and aid others like you aided me.
I’m impressed, I must say. Seldom do I come across a blog that’s equally educative and interesting, and let me
tell you, you have hit the nail on the head. The issue is something not enough men and women are speaking intelligently about.
I am very happy I found this during my search for something
concerning this.
I will right away grasp your rss as I can’t
to find your email subscription link or newsletter service.
Do you have any? Kindly let me understand so that I may just subscribe.
Thanks.
You’re so interesting! I don’t believe I’ve read through
a single thing like this before. So great to find another person with some original thoughts on this subject.
Really.. thanks for starting this up. This website is one thing that is required on the web, someone with
a bit of originality!
Just desire to say your article is as astonishing. The clarity in your post is simply
nice and i can assume you are an expert on this subject.
Well with your permission let me to grab your RSS feed to keep
updated with forthcoming post. Thanks a million and please carry on the gratifying work.