Are you up to date with the latest Instagram changes?
Want to know what the changes mean for marketers?
In addition to a brand-new logo, Instagram has rolled out updates to its ad products, video features, and news feed algorithm.
In this article, you’ll discover how the most recent Instagram changes can affect your marketing.
1: Video Length Increased:-
If you ready to share longer videos on Instagram? In case you don’t know about it, Instagram rolled out an increased time limit for videos from 15 to 60 seconds. Most users can utilize this with the latest version of the app.
You can shoot video directly from the Instagram app or use your photo library. Features allow you to add filters, turn off the sound, and choose the cover photo.
With these changes, you can share more video content, especially if you like to repurpose content from other networks, such as downloading your Snapchat story video to Instagram.
2: Videos Show Views and Viewers:-
Now you can find out how many people are viewing your videos on Instagram. Simply look at the view count below each of your videos. When you click on your number of views, you’ll get to see the number of likes, along with the option to follow those who liked your video.
This may give you an idea of the good amount of reach you’re getting in connecting with the people so if you see that hundreds of people viewed a video, but only a handful liked it, you can assume that it didn’t reach well with your audience. If you have hundreds of views and hundreds of likes, then you have a winning video.
3: A Tap on Photo Ads Reveals the Call to Action:-
When someone taps once on your ad photo, it brings up your call to action. You can let users click through to your website or app, depending on what you configured when setting up your Instagram ad.
If you do a single tap on an ad video, it will turn on the sound. A second single tap will turn off the sound. Do a double tap to like the video, just as doing a double tap on an ad image will like the image.
This is something worth noting when choosing between image and video.
4: Profile Click-through From Ads Include the Call to Action:-
If you link your Instagram profile to your Instagram ad, when someone taps on your Instagram profile, it will place your ad’s call to action at the top of your profile.
This only happens if users go to your profile by tapping on it above your ad. If they were to access it anywhere else, the call to action would no longer be there.
Linking is something to keep in mind when choosing your call-to-action button text. When someone taps through to your Instagram profile from your ad, you’ll want to display a call to action and profile bio text that align with your campaign.
5: News Feed Visibility Shifts With Algorithm:-
While most people are focused on the logo change, the biggest change is the rollout of the enhanced Instagram algorithm. If you take a close look at your own Instagram news feed, you may notice that it’s no longer in chronological order of newest posts first. Instead, you’ll see posts in the order that Instagram deems the most important to you.
It’s not overall engagement that wins the news feed, but rather how much Instagram thinks you care about that particular Instagram user.
It’s time to forget about the new Instagram logo. If you’ve linked to your Instagram profile using the Instagram logo on your website, update it with the official version and start focusing on the things that really matter to your Instagram marketing strategy.
What do you think? What else have you noticed about Instagram since the latest app update?
Please share in the comments below!
This blog was originally posted on: http://www.bigsocialmedia.in/blogs/9/5-instagram-changes-what-social-media-marketers-need-to-know-