Tools & Technologies

Will Facebook revolutionize online news broadcasting?

Social media is extremely powerful when Facebook launched its Instant Articles property in the United States on May 12. The

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Research

Workplace privacy and employee monitoring in social media

Technology allows employers to monitor many aspects of their employees’ workplace activities.  While employees may feel that such monitoring is

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Uncategorized

Psychological triggers that make people like and share content

How do you get people to like and share your content online? That’s the biggest question, right? More social interaction

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Research

How to discover engaging content to share on social media

Publishing and sharing informative, engaging content can make a positive impact on your social media marketing strategy, giving your social

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Tools & Technologies

How to Create a Pinterest Showcase for Your Business

Why to Build a Pinterest Showcase? Think of the Showcase feature as a unique cover photo for your business’s Pinterest

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Research

The Importance of Authencity in Social Media Marketing

Authenticity is one way when you see it. It’s not easily measured. But it’s there. It’s that feeling you get

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Tools & Technologies

Driving response through creativity in Email marketing

Email marketing has proven to be an effective form of consumer interaction with brands. 46% of India Marketers surveyed stated

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Uncategorized

How we can diversify the Landscape of Social Channels?

You have been working really well for so long on your digital marketing campaign. But why is it you’re still

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Research

THE BEST AND WORST SOCIAL MEDIA ANALYTICS PLATFORMS

The analytics tools of some of the most popular social media platforms can be surprisingly limited. With a rapid increase

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Observation, Research

4 THINGS INFLUENCERS CAN TEACH MARKETERS

There is a whole new world of influencers and we are learning a lot from them on constant basis. Many

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